Keyword Research Tool Review: Google AdWords
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need.
Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other.
So until someone invents the microchip that can be implanted in your brain and read your thoughts without using words, you’ll need to think about language in marketing. And I can only hope that those potential clients were told this by one seriously misguided vendor.