SEO companies around the world dedicate all their efforts to achieve high rankings in Google, Yahoo and Bing. Though these are the big three search engines but there are many other search engines that are of interest to the website owners depending on their requirements. Some of these unheard or least popular search engines may prove a betterSEO option than the leading search engines with all their competition. But before optimising for any such search engine (apart from the Big Three) there is need to understand your target audience and worthiness of spending time to optimise for them.
Most of you might not have heard of Baidu. It is a very popular search engine but it does not reach out to the global Internet users. This is the prime reason Baidu has remained anonymous. But Baidu has huge sales potential it is not just another search engine. Baidu is the leading search engine in China and if you consider the population of China (more than a billion) then there is an immense potential for marketing. If you operate globally but your target market is in China then optimising on Baidu is an opportunity you can ill afford to miss. Baidu being the leading Chinese language search engine has beat Google for popularity in China. If you want a lot of traffic coming from China then Baidu would be the ideal penchant.
As an SE optimiser you should know that the algorithm followed by Baidu is different from the Big Three. The algorithm of Baidu is not advanced or sophisticated. It reminds you of search engines many years back. But there are certain things that can reap best benefits from SEO for Baidu:
- Keywords: Keywords play an important role while optimizing a website for Baidu. You need to find a list of Chinese keywords to initiate the SEO campaign. This is not as easy as it may sound. There are various dialects of Chinese and the same words may have different meanings in differing dialects. But Baidu uses Pinyin Chinese. So make sure that the keywords as well as other contents are developed in Pinyin Chinese.
- Content: To get along with SEO campaign you will need lots of content in Chinese. Baidu gives high preference to content while deciding the ranking. Create attractive content in Chinese for your web pages. Make sure you have read through the content guidelines for the search engine. There are strict content regulations in China. They are a traditionalist country and some types of content are strictly prohibited. If you do not obey their regulations it could cost you good rankings.
- Meta Tags: In the early days of search engines meta tags were given a lot of importance. Similar is the instance with Baidu. Provide great meta tags for your pages. Make sure meta tags are not stuffed with keywords.
- Domain Name: You should try to have a domain name in Pinyin Chinese. Add the relevant keywords to your domain name. There are various extension options such as .com, .net and .cn. If you host the website on a Chinese hosting service then you will get some extra benefits.
- Navigation: Navigation structure through the website should be very simple. Baidu gives high value to simple website structure. The search engine does not follow any deep links with messy code.
These are just a few tips to get success with SEO for Baidu. With effective optimisation you can reach out to a larger market then you could have ever thought of. Of course before commencing with such a campaign you should ponder whether you have something of interest at your website for the Chinese?
Author Bio
Ericka Jonathon is a freelance content writer by profession. She finds immense pleasure in writing SEO related article including SEO companies in London.
via : eltalearning.com