Korean equipment manufacturer Samsung & USA based Apple Inc. have taken the lead in the global smartphone market, according to research by ABI.
Samsung & Apple collectively hold more than 50% of the market share globally. In terms of profit margins, they are the only ones making any & have over 90% share of it.
With Samsung’s latest Android phone the ‘Galaxy S III’ doing quite well, the company’s operating profits are quite high. Apple, on the other hand, never played the price game that Samsung routinely employed to destabilize Nokia’s tactics. Apple’s focus had recently enabled it to dethrone RIM as the preferred device by
professionals. The best part; it managed to do so on the home turf of the Blackberry manufacturer, Canada.
professionals. The best part; it managed to do so on the home turf of the Blackberry manufacturer, Canada.
Just how successful are these companies? In the first quarter of 2012, Samsung worldwide made US$ 17 Billion by selling 43 Million phones, while Apple made US$ 29.3 Billion in combined sales of iPhones & iPads. In comparison, RIM & Nokia just managed about US$ 11 Million.Despite Apple’s iOS based products been premium-priced, the adoption rate has been phenomenal. The company’s products are usually lapped up soon after they are launched.
What have the companies done to deserve the lead? Consistent innovation using cutting-edge technology helped the companies to generate a cult-like following. On the Indian front, Samsung however chose to flood the market with handsets at every imaginable price-point giving it a competitive edge. Additionally, Samsung also offers smartphones which run on three individual operating systems (OS). Besides Android, some Samsung products also come with Bada and Windows Phone 7 as the OS. Such a consumer focused approach to the market has helped these companies increase their adoption rate
via : watblog.com